CONFIDENTIAL · 2026

Real Places.
Virtual Experiences.

Turned into playable, shoppable, measurable AR — one touch, no download.

01 · The Gap

Real places capture nothing.

Millions of people move through neighborhoods, campuses, venues, retail, and events every day — then walk away, leaving nothing behind.

✕ NO AUDIENCE

No opt-ins

Foot traffic leaves no first-party opt-ins.

✕ NO DATA

The moment's gone

It happens, then it disappears.

✕ NO COMMERCE

Nothing to buy

No way to buy off the moment itself.

✕ NO ATTRIBUTION

ROI by survey

Proven after the fact, if at all.

02 · What Unlock Is

One platform. Three superpowers.

Unlock turns any place — a street, a campus, a venue, a store, an event — into an AR experience. One touch, no app, no download.

◆ PLAYABLE

Scan → it comes alive

Web-AR missions, collectibles, and leaderboards on any phone. No app wall.

◆ SHOPPABLE

The place becomes a store

Every scan can unlock a drop, merch, a ticket, or a sponsor offer.

◆ MEASURABLE

Live first-party data

Every scan, play, and share is a consented event — exportable to your CRM + ad platforms.

03 · How It Works

Scan to return, in five steps.

01

Scan

Signage, product, landmark, or on-screen prompt. No app.

ONE TOUCH

02

Play

An AR moment comes alive on the phone.

OPT-IN

03

Measure

Every interaction fires to a live dashboard.

DATA

04

Shop

The moment unlocks a drop, merch, or sponsor offer.

COMMERCE

05

Return

People come back; you keep the audience.

RETENTION

Example 01 · The Neighborhood

Hollywood Walk of Fame

Millions of visitors take one photo and leave. Unlock turns the boulevard into the experience — every star becomes a scan point.

Scan a star → the legend comes alive in AR
Collect icons, build a Hollywood passport
Collectibles unlock merch, tickets, sponsor drops

Example 02 · The Campus

University of Michigan

A campus is a self-contained city of superfans. Unlock turns landmarks, game day, and the store into one playable, shoppable world.

Scan the Diag, Big House, or Burton Tower → AR unlocks
Play missions, earn limited campus collectibles
Drops unlock official merch, tickets, sponsor rewards

Michigan · The Opportunity In One Slide

Michigan is a nation — just not connected.

Living alumni

A pre-organized global network with 100+ U.S. clubs.

The Big House

One of the largest home crowds in the country, every game.

Rivalry reach

A national broadcast audience — the fandom travels.

Example 03 · The Destination

Frisco Tourism

A whole sports-city destination — stadiums, resort, entertainment district — connected into one playable, rewarded map for the tourism board.

Scan across venues → a city-wide AR passport
Missions + drops pull visitors between attractions
First-party data + commerce on every stop

Example 04 · The Event

PGA Tournament

A multi-day event with a live gallery and a broadcast audience. Unlock brings the course alive on-site and turns the stream into opted-in players.

Scan at the green → AR player moments + live leaderboards
On-screen prompts capture the at-home audience too
Every sponsor gets live, measurable ROI

Example 05 · The Festival

Sundance Film Festival

A 10-day, town-wide festival where every venue, screening, and Main Street storefront becomes a scan point in one playable festival passport.

Scan venues + Main Street → AR film moments + drops
Festival passport, tiers, and sponsor rewards
First-party data on a high-value, hard-to-reach crowd

05 · Zero Friction

One touch. No download.

The #1 killer of activation ROI is the app-download wall. Unlock removes it.

STANDALONE

No app, no download

Web-AR opens instantly from a QR, tap, or link on any phone.

INSIDE YOUR APP

Works with existing apps

Embeds one-touch into your app, loyalty, or venue app — no rebuild.

EITHER WAY

You pick the path

Reach when standalone; retention + data depth when in-app.

◆ The Pilot Ask

Bring us one place.

A neighborhood, a campus, a venue, a flagship, an event. We stand up a paid pilot — your creative, your KPIs, your brand — and prove the model on real numbers.

Let's Unlock →